I bought the book used and it is definitely an essential to a graphic designer or art lover's collection!

If you are looking for a Paul Rand book with great quality pictures and lots of information, this is the book for you. A wonderful reference book but also just a great book to look through. I was very happy with my purchase

This is a pretty thorough book on a graphic design icon. Unfortunately, the book is typeset very poorly in an 8pt serif font. Reading more than a few pages at a time strains your eyes and results in a headache - ironic considering Rand was a firm believer in usable design.

Lots of full color samples of Rand's work to coincide with the text, which is nice.

Overall, this book is a great resource. It's too bad the type is so difficult to read.

Paul Rand was a giant among designers, and one of the key reasons that graphic design exists as a profession in the United States. Heller, obviously a great Rand fan and friend(not to mention a prolific author), has given his subject his due, tracing Rand's evolution as an artist and the arc of his career. From a 1942 Autocar annual report whose design is astonishingly current to some work for Dubonnet that perhaps hasn't stood the test of time as well, Heller's choices of accompanying materials is excellent, illustrating as well as telling Rand's core philosophies: Effective graphic design is straightforward, purposed, and well-reasoned. This is a straightforward, well-assembled book that falls short in two very minor ways: While much is made of Rand's European influences, none of this work appears in the book, and select examples rather than just mention of Rand's contemporaries would have done a better job of placing his work in a more historical context.

I just received my book today and have not been able to put it down. Beautifully written and lavishly illustrated, Paul Rand by Steven Heller pays true homage to a man who was blessed with true talent, wit and intelligence. An amazing talent, and a fascinating book. A must-have for any serious design student or professional.