The Discipline of Market Leaders: Choose Your... by Michael Treacy, Fred Wiersema

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Description

Now in paperbackÜ A breakthrough approach to strategy that will revolutionize how you think about customers, competition, markets, even the fundamental structure of your business. Paper. DLC: Competition.

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Memorable Quotes

“As value standards rise, so do customer expectations; so you can stay ahead only by moving ahead”
“Different customers buy different kinds of value. You can't hope to be the best in all dimensions, so you choose your customers and narrow your value focus”
“Value comes from choosing customers and narrowing the operations focus to best serve those customers”
“The customer-intimate company makes a business of knowing the people it sells to and the products and services they need”
“The customer-intimate company's greatest asset is, not surprisingly, its customers' loyalty”
“no company can succeed today by trying to be all things to all people”