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An incisive exposŽ of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded , Alissa Quart illuminates the unsettling new reality of marketing... read more

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First Sentence edit see section history

Coming of age in the 1980s, I was aware of status signs and corporate logos and the distinction between them.

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  1. Alissa Quart (Author)

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