Welcome to the beta version of Shelfari’s new Book Detail pages!
These pages are editable by the community, so please contribute! Click here to learn more about this feature. We’d love to hear your feedback.
Description
Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. "Engaging stories, empirical analysis, and intelligent commentary make this an impressive book."--excerpt from book review... read more
First Sentence
Gillette. Coke. Tide. These brands not only dominate their respective categories but have done so for several decades.
Table of Contents
Authors & Contributors
- Gerard J. Tellis (Author)
Books with Additional Background Information
List the books that contain additional information about this book.
If you have any suggestions for how we can improve this page or if there are sections that you would like us to add, please let us know.
