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Seeing What's Next
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Seeing What's Next (2004) (edit title/settings)

Using Theories of Innovation to Predict Industry Change

by Clayton M. Christensen (Author), Scott D. Anthony (edit contributors)

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A Framework for Predicting Industry Winners and Losers Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and lead to costly errors in judgment. Now, internationally... read more

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The first part of using theory to predict industry change involves understanding when to reasonably expect innovation to lead to the emergence of new companies or business models that could be harbingers of industry change.

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This book is in Harvard Business School. (community list)
This book is in MIT Sloan School. (community list)

First Edition edit see section history

Original Language: English
Publisher: Harvard Business School Press
Country: U.S.A.
Publication Date: 2004
ISBN: 1591391857
Page Count: 312

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