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Description
A Framework for Predicting Industry Winners and Losers Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and lead to costly errors in judgment. Now, internationally... read more
First Sentence
The first part of using theory to predict industry change involves understanding when to reasonably expect innovation to lead to the emergence of new companies or business models that could be harbingers of industry change.
Table of Contents
Authors & Contributors
- Clayton M. Christensen (Author)
- Scott D. Anthony
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