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Description
The Growth Paradox At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of... read more
First Sentence
This is a book about how to create new growth in business.
Table of Contents
In Gratitude
1. The Growth Imperative
2. How Can We Beat Our Most Powerful Competitors?
3. What Products Will Customers Want to Buy?
4. Who Are the Best Customers for Our Products?
5. Getting the Scope of the Business Right
6. How to Avoid Commoditization
7. Is Your Organization Capable of Disruptive Growth?
8. Managing the Strategy Development Process
9. There Is Good Money and There is Bad Money
10. The Role of Senior Executives in Leading New Growth
Epilogue - Passing the Baton
Index
About the Authors
Authors & Contributors
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- Clayton M. Christensen (Author)
- Michael E. Raynor (Author)
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