Shelfari edited the description of Management and Creativity: From Creative Industries to Creative Management Thursday, August 13 2009.
This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.
Shelfari edited the contributors of Management and Creativity: From Creative Industries to Creative Management Thursday, August 13 2009.
Shelfari edited the first sentence of Management and Creativity: From Creative Industries to Creative Management Friday, July 17 2009.