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Description
This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as... read more
First Sentence
Several years ago, a friend started working as a drama producer with one of Europe's largest commercial television companies.
Table of Contents
Authors & Contributors
- Chris Bilton (Author)
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