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Description
Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues,... read more
First Sentence
How does a retail store build an enviable reputation and nurture it successfully for generations?
Table of Contents
Authors & Contributors
- Michael J. Etzel (Author)
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