Design Management: Using Design to Build Brand... by Brigitte Borja de Mozota - Shelfari

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Description

As recent research has shown, design not only affects the exterior of an organization—its products, packaging, or identity—it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design management range from fueling a company’s innovation... read more

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THERE ARE MANY DEFINITIONS OF DESIGN.

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Brigitte Borja de Mozota (Author)

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