Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
 

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

by Anne Elizabeth Moore

A writer and activist investigates corporate America's inroads into—and alliances with—the cultural underground.

"There's an industry around you that works, whether you agree with it or not."—Alec Bourgeois, Dischord Records label manager

For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating... (more)

Top tags: counterculturemarketing (all tags)

Overview: Should I Read Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

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