Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
 

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

by Anne Elizabeth Moore

A writer and activist investigates corporate America's inroads into—and alliances with—the cultural underground.

"There's an industry around you that works, whether you agree with it or not."—Alec Bourgeois, Dischord Records label manager

For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity,... (read more)

Top tags: counterculturemarketing (all tags)

Overview: Amazon Reviews

Goes a Layer Deeper
  • Rated 4 stars
Reviewed by an Amazon user, February 25, 2008
I found this to be interesting and ultimately useful.

The style is concise and witty.

Any book which heps the reader to emerging insidious marketing techniques is worth reading. The fact that this one is well-written makes what is essential a pleasure.

If the price is beyond your means, try your local public library.

If they don't have it, request it!
An absurdist exercise in irony
  • Rated 1 stars
Reviewed by an Amazon user, December 24, 2007
This is what we've come to: a book that espouses anti-capitalistic sentiments being marketed at a price well above the average weekly income for most of the world on an Internet side made possible by foreign computer components on a network founded by the US DARPA. It sure seems a bit sanctimonious that she exploits all of these systems to say how worthless they really are.

I'm also a bit confused at the fact that this book is copywritten. Says so right on the title page. Why wasn't this text distributed for free on the Internet, or better, on books that she made herself bartered for necessary goods and services? I'm planning on posting a PDF of this book for free on my website, I hope we don't get in a "copyfight".
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