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Description edit
Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing ... read more
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Classification edit
- Library of Congress: Add the Library of Congress Classification.
- Dewey: 658.8
Subjects edit
- Books › Business & Investing › Marketing & Sales › Sales & Selling › Management
- Books › Business & Investing › Marketing & Sales › Marketing › Research
- Books › Business & Investing › Marketing & Sales › Advertising
- Books › Business & Investing › Marketing & Sales › Consumer Behavior
- Books › Business & Investing › Management & Leadership › Management
- Books › Business & Investing › Job Hunting & Careers
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