The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great... read more
The book deals with several factors that Collins and his research team found applied to companies that made the transition from being merely good to being great. The results of their study showed that there are seven key principles that apply, namely:
1) Level 5 Leadership
The...
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(warning: may contain spoilers)
“if you have the right people on the bus, they will be self-motivated”
“GOOD IS THE ENEMY OF GREAT. And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of organizations never become great, precisely because the vast majority become quite good-and that is the main problem.Those who built the good-to-great companies, however, made as much use of "stop doing" lists as "to do" lists. They displayed a remarkable discipline to unplug all sorts of extraneous junk.”
“Dreams make you click, juice you, turn you on, excite the living daylights out of you. You cannot wait to get out of bed to continue pursuing your dream. The kind of dream I'm talking about gives meaning to your life. it is the ultimate motivator.”
“The kind of commitment I find among the best performers across virtually every field is a single-minded passion for what they do, an unwavering desire for excellence in the way they think and the way they work. Genuine confidence is what launches you out of bed in the morning, and through your day with a spring in your step.”
“Great vision without great people is irrelevant.”
Acknowledgments
Preface
Chapter 1 - Good Is the Enemy of Great
Chapter 2 - Level 5 Leadership
Chapter 3 - First Who...Then What
Chapter 4 - Confront the Brutal Facts (Yet Never Lose Faith)
Chapter 5 - The Hedgehog Concept (Simplicity within the Three Circles)
Chapter 6 - A Culture of Discipline
Chapter 7 - Technology Accelerators
Chapter 8 - The Flywheel and the Doom Loop
Chapter 9 - From Good to Great to Built to Last
Epilogue: Frequently Asked Questions
Research Appendices
Notes
Index
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