The Long Tail (edit title)

• Rated 5 stars

“Chris Anderson breaks down so well where media is heading. This is an excellent look against traditional economics and ways we have thought traditionally. It is so hard to think otherwise after reading this. So many of us are focused on hits when niches is really where markets are going.”

• Rated 4 stars

“Its the first book i've read on the "concept" - which is a wide phenomenon now. Mr. Anderson has cited relevant examples from nearly all media streams and the result is a revelation. It changes the way one looks at the industry. Must read. thoroughly enjoyable!!”

• Rated 0 stars

“awesome”

• Rated 0 stars

“In a new economy where the marginal cost of expanding prodcuct offerings is 0, many small income streams does indeed add up to a big river. On the hidden value of the high margin niche market (long tail) , which has not been properly serviced. A good and quick read on understanding of the new network economics. This book is well read in combinations with Taleb's, and probably "tipping point" which I will read later on. ”

• Rated 3 stars

“Chris Anderson's interesting premise is that as you reduce the marginal cost of offering additional products, lots of money can be made from providing niche products. He explains it succinctly in the first chapter and then proceeds to give every possible example of the Long Tail occurring on the internet. Granted some of the stories of internet start-ups can be entertaining, but soon the repetition gets a bit tiring. This book would most likely be extremely enlightening for the non-internet generation, but for the rest of us the Long Tail is a bit obvious.”

• Rated 4 stars

“Excellent book for EVERYONE one to read - not just those involved in technology. The best line from the book (paraphrased) - the economy has changed from selling millions to dozens to selling dozens to millions. ”

• Rated 4 stars

“a must-read for trendspotting”

• Rated 5 stars

“Franklin gave me this book to read...after all, I'm a business woman now. But it is REALLY interesting...and also very readable. It's all about the almost unlimited choice created in the market because of the digital age – more importantly the evolution of the internet. The new economics is about niches, where the sum of the niches is almost as big, if not bigger than the “mainstream” products. ”

• Rated 0 stars

“The popular business book. I picked it up in Tokyo before my flight. Decent. You can probably just read the Wired article to get the point and skip the book.”