“Keeping on reading border-line economic books, I’ve tried this one from Chris Anderson, the editor in of Wired Magazine.
The Long Tail is about market niches and how they can be profitable in a scenario with low distribution costs (as iTunes, Netflix and so on…).
Typical long-tailed graph (ex. x-] products and y-]sales)
Longtail image refers to the sales trend in which high sales (on the y-axis) are concentrated into top sellers (the green-coloured part) which are the ”Hits” or the “Blockbusters” but a relevant part of sales’ volume (which corresponds to the area) is present also in the long tail going rightward (yellow coloured). Usually these niche’s products cannot be sold by classic bricks-and-mortars shop but they can be sold by online store (as niche music for iTunes or whatever products for eBay) where handling cost tend to zero and you have no shelving costs. The book relates this effect also to democratization of production’s tools (as cameras or recording equipment) and of distribution (as eBay, self-publishing tools or YouTube).Suggested, also for the chapter about Wikipedia, where Long Tail applies on the supplier side rather than on the demand side.”
Baldo wrote this review Sunday, August 9 2009.
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