The Long Tail: Why the Future of Business is Selling Less of More
 

The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique... (read more)

Top tags: businesseconomicsinternetweb 2.0marketing (all tags)

Overview: Groups

Business Book Lovers 173 books / 378 members / 89 posts Let's talk about all the best business books. Any genre (marketing, management, investing, finance, etc.) is appropriate for this group.
BoingBoing Books 106 books / 21 members / 0 posts A group for BoingBoing aficionados including a group shelf for the all of the books that have been featured on the site.
Entreprenuerial stories 22 books / 18 members / 2 posts Inspiritional books for entrepreneurs
Economics, Finance and Investing 38 books / 54 members / 1 posts Books on Economics, Finance and Investing for non economists
Entrepreneurship, sex and technologies 36 books / 60 members / 4 posts The best business books for entrepreneurs, visionaries, developers, technologists, investors and for people who want to change the world.
Citizen Space 131 books / 15 members / 0 posts Our entire Citizen Space library.
Management & Business in General 60 books / 526 members / 39 posts Hi everyone,

As the title suggests this group is really about sharing with everyone our recommendations on good business and management books that we have come across.

I personally specialise in the field of Marketing in the Information Technology industry but believe in nurturing a broader interest in the management field overall.

it seems like we have gathered quite a few new members in the last few days. Please feel free to enrich this group with your discussions, questions and of course valuable suggestions and answers.

Dn't forget to add books to the shelf , im sure you have figured out how to do that by now and you do have all the rights.

happy sharing and learning...
Marketing for Information Technology Firms 18 books / 78 members / 3 posts As the title suggests this group is really for aspiring and/or existing professionals in the field of Marketing for Infomration Technology Firms

Please feel free to add your books and valuable suggestions and discussions to enrich the group.

happy sharing and learning...
Asian Institute of Management 6 books / 3 members / 0 posts The premier business school in Asia. Located in the heart of the Makati Central Business District (Philippines), the school has been producing global leader-managers since 1968.
TechStars 10 books / 4 members / 0 posts Books that TechStars mentors and founders dig.
Sustainable Marketing 48 books / 72 members / 4 posts Sustainable Marketing is an evolutionary approach that promotes authenticity, community, and responsibility. These are now the critical success factors in the current marketing environment. Our fundamental values are trust in the customer and trust in our vision of a sustainable environment and society. Sustainable Marketing uses resources effectively to produce long-term business value. As a small business, you have a limited amount of money to spend on marketing, and it’s important to focus on what’s cost effective. The current top three are: Word of Mouth, Internet Marketing, and Public Relations. Effective and responsible marketing techniques do not interrupt the customer, they respond to their desires by crafting stories that generate authentic interest. And the best thing about those three is that they all reinforce each other. Sustainable Marketing encourages the process of innovation by turning the marketing process into an experimental, iterative process that has close ties to the customer. Individuals and interactions , on a daily basis are important. Customer Collaboration over customer transactions. Responding to change over blindly following a plan. Share your examples of sustainable marketing in this book group and find out more at sustainablemarketing.com http://www.sustainablemarketing.com
The World of Mules Book Group 34 books / 9 members / 7 posts "In the world of mules, There are no rules." --Ogden Nash
C21 Business And Management 31 books / 16 members / 0 posts C21 BUSINESS AND MANAGEMENT are for entrepreneurs, business men / women, business owners, managers, executives, business studies students, etc. who are interested in reading Business and Management related books.
Web4Roots (Web 2.0 for Grassroots Causes) 17 books / 9 members / 5 posts This is a fusion group: fusion of web2.0 and grassroots. Actually that is what web 2.0 is about. We human being have many great ideas thousands of years ago. Now it is the great chance for us to accomplish those grand missions. I have a feeling that many grassroots folks are not aware of tech breakthrough and its applications, while many web2.0 techies are not aware of various social causes that many grassroots people have been fighting for generations. Computer science is a bridge between physical science and human science. We are at the beginning of a brand new world. NYC is the culture center. If we leverage this advantage, NYC will have a chance to become the dominant center of web 2.0 development. I intend to use this meetup group to explore activities to bring people from these two trenches together, to learn from each other, and to cooperate together. So you don't need to be a tech person. If you are interested in any causes, you are welcome.
Z Book Club 5 books / 15 members / 7 posts Why? Because your coworkers are awesome and they want to analyze some industry-related literature with you.

Cost: A little time, thats about it. Books will be taken care of... You might have fun. No guarantees but I’m pretty sure you will.

Book Selections: We’ll decide the book of the month by a vote (utilizing wonderful Outlook and it’s amazing feature). You can nominate books that you’re interested to include by emailing me and I’ll add them to the prospective list for the next month.

Contact: I’ll be spearheading the club, so let me know if you have any questions, suggestions, concerns, comments.. or you just wanna say hi!
Elearning in MN Book Club 37 books / 2 members / 0 posts Reading about the state and future of education, technology, and the world.
Dr. Floyd's 2008 Summer Reading Challenge 34 books / 8 members / 8 posts The good folks over at "The Radio Adventures of Dr. Floyd" have issued a challenge for their listeners; read ten (10) books this summer. Get the details and find out about the special prize at: http://www.doctorfloyd.com/challenge/
Alliant International University book lovers 283 books / 5 members / 0 posts This group is for students, faculty, staff, alumni, and friends of Alliant International University to share their book/reading list in any genre.
Cadient Group 5 books / 1 members / 0 posts Cadient Group Shared Bookshelf... Getting Smarter Faster...
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