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The Long Tail
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The Long Tail (2006) (edit title/settings)

Why the Future of Business is Selling Less of More

by Chris Anderson (Author) (edit contributors)

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Description edit see section history

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are... read more

Summary edit see section history

As search, storage and distribution costs trend towards zero in an increasingly digital world the economics of commerce are changing. While massively selling high-demand ‘hits’ remain important, lower costs have made it economical to trade in an ever increasing ‘Long Tail’ of low (but not... read more (warning: may contain spoilers)

As search, storage and distribution costs trend towards zero in an increasingly digital world the economics of commerce are changing. While massively selling high-demand ‘hits’ remain important, lower costs have made it economical to trade in an ever increasing ‘Long Tail’ of low (but not zero) demand niche products a la iTunes, Amazon, eBay etc etc.

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Quotes edit see section history

  • “Clubgoers vote instantly with their feet, relaying their decentralised expectation and preference info to the DJ in aggregate”
  • Popular Highlights from Kindle Customers
  • Bottom line: A Long Tail is just culture unfiltered by economic scarcity.
    Highlighted by 141 Kindle customers
  • The three main observations—(1) the tail of available variety is far longer than we realize; (2) it’s now within reach economically; (3) all those niches, when aggregated, can make up a significant market—seemed indisputable, especially backed up with heretofore unseen data.
    Highlighted by 125 Kindle customers
  • The third force is connecting supply and demand, introducing consumers to these new and newly available goods and driving demand down the Tail.
    Highlighted by 111 Kindle customers
  • The first force is democratizing the tools of production.
    Highlighted by 110 Kindle customers
  • We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.
    Highlighted by 104 Kindle customers
  • In the tyranny of geography, an audience spread too thinly is the same as no audience at all.
    Highlighted by 101 Kindle customers
  • In a world of infinite choice, context—not content—is king.
    Highlighted by 100 Kindle customers
  • Seen broadly, it’s clear that the story of the Long Tail is really about the economics of abundance—what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.
    Highlighted by 99 Kindle customers
  • Amplified word of mouth is the manifestation of the third force of the Long Tail: tapping consumer sentiment to connect supply to demand. The first force, democratizing production, populates the Tail. The second force, democratizing distribution, makes it all available. But those two are not enough. It is not until this third force, which helps people find what they want in this new superabundance of variety, kicks in that the potential of the Long Tail marketplace is truly unleashed.
    Highlighted by 83 Kindle customers
  • The second force is cutting the costs of consumption by democratizing distribution. The fact that anyone can make content is only meaningful if others can enjoy it. The PC made everyone a producer or publisher, but it was the Internet that made everyone a distributor.
    Highlighted by 77 Kindle customers
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First Sentence edit see section history

Who Killed The Hit Album? - What caused a generation of industry's best customers, fans in their teens and twenties, to abandon the record store? The industry's answer was simply piracy.

Table of Contents edit see section history

Acknowledgments
Introduction
1. The Long Tail
2. The Rise and Fall of the Hit
3. A Short History of the Long Tail
4. The Three Forces of the Long Tail
5. The New Producers
6. The New Markets
7. The New Tastemakers
8. Long Tail Economics
9. The Short Head
10. The Paradise of Choice
11. Niche Culture
12. The Infinite Screen
13. Beyond Entertainment
14. Long Tail Rules
Coda: Tomorrow's Tail
Notes on Sources and Further Reading
Index

Authors & Contributors edit see section history

  1. Chris Anderson (Author)

First Edition edit see section history

Original Language: English
Publisher: Hyperion
Country: USA
Publication Date: 2006
ISBN: 1401302378
Page Count: 256

Classification edit see section history

Books That Influenced This Book edit see section history

   
  • The Cluetrain Manifesto
  • The Wealth of Networks

Books Influenced by This Book edit see section history

   
  • Here Comes Everybody
  • Wikinomics

Books That Cite This Book edit see section history

   
  • Everything Is Miscellaneous

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