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Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are... read more
Summary
As search, storage and distribution costs trend towards zero in an increasingly digital world the economics of commerce are changing. While massively selling high-demand ‘hits’ remain important, lower costs have made it economical to trade in an ever increasing ‘Long Tail’ of low (but not... read more (warning: may contain spoilers)
Memorable Quotes
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“Clubgoers vote instantly with their feet, relaying their decentralised expectation and preference info to the DJ in aggregate”
First Sentence
Who Killed The Hit Album? - What caused a generation of industry's best customers, fans in their teens and twenties, to abandon the record store? The industry's answer was simply piracy.
Table of Contents
Acknowledgments
Introduction
1. The Long Tail
2. The Rise and Fall of the Hit
3. A Short History of the Long Tail
4. The Three Forces of the Long Tail
5. The New Producers
6. The New Markets
7. The New Tastemakers
8. Long Tail Economics
9. The Short Head
10. The Paradise of Choice
11. Niche Culture
12. The Infinite Screen
13. Beyond Entertainment
14. Long Tail Rules
Coda: Tomorrow's Tail
Notes on Sources and Further Reading
Index
Authors & Contributors
- Chris Anderson (Author)
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