This celebrated New York Times bestseller now poised to reach an even wider audience in paperback is a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwell's new afterword to this edition describes how readers can constructively apply the... read more
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new... read more (warning: may contain spoilers)
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. The widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“Six degrees of separation doesn't simply mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those few.”Malcolm Gladwell
“The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.”
“In a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people—Salesmen—with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word of mouth epidemics as the other two groups.”
“The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
Chapter 1: The Three Rules of Epidemics
Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen
Chapter 3: The Stickiness Factor: Sesame Street, Blue's Clues, the Educational Virus
Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime
Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty
Chapter 6: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
Chapter 8: Conclusion: Focus, Test, and Believe
Afterword: Tipping Point Lessons from the Real World
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