The Tipping Point (2000) (edit title/settings)

Ridiculously Simplified Synopsis edit see section history

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Summary edit see section history

People edit see section history

• Bernhard 'Bernie' Goetz: American man best known for shooting four young men whom he said were intent on mugging him.
• Paul Revere: Gladwell describes him as a Maven and a Connector.
• Lois Weisberg: Commissioner of Cultural Affairs in Chicago, Illinois and connector.
• Mark Alpert: Prototypical Maven, who can't help himself.
• Tom Gau: Californian businessman.
• Gordon Allport: An American psychologist. Allport was one of the first psychologists to focus on the study of the personality.
• Roger Horchow: Catalog entrepreneur and Broadway producer.
• Ed Palmer: A psychologist from Oregon.
• Lambesis: Chairman, began the boutique agency in 1987.
• Allison Sherman: An American soldier, businessman, educator and author.
• Ronald Reagan: 40th President of the United States.
• Steve Sailer: A white-supremacist.
• William Bratton: Superintendent in Chief of the Boston Police Department.
• Peter Jennings: News anchor, charismatic with powerful negotiation skills.
• David Gunn: Implemented graffiti-cleaning stations to remove graffiti from New York subway cars.
• Daniel Anderson: Television researcher from the University of Massachusetts.
• Jerome Bruner: Psychologist at New York University.
• Neal Benowitz: An addiction expert at the University of California.
• Troy Canty: A young, black man shot by Bernhard Goetz on a subway in New York.
• David Krogh: writer of "Smoking: The Artificial Passion."
• Nushawn Williams: Promiscuous man known for infecting at least 16 of his former girlfriends with the AIDS virus.
• Rebecca Wells: actress, playwright, and author of the book, "Divine Secrets of the Ya-Ya Sisterhood."
• Brett Tjaden: A computer scientist at the University of Virginia.
• David Rowe: Psychologist and author of "The Limits of Family Influence."
• Karen Prince: A fascinating study about what makes things go viral.
• Frans: Malcolm Gladwell's book is a good and concise description of how social epidemics, such as fashion fads, behavioral patterns, etc, work. These phenomena, rather than being linear in the sense of an additional input yielding the same additional output at every stage, have Tipping Points. Going beyond a Tipping Point will increase coverage hugely. <br/>For an idea/message to tip, a few different types of messengers are vital. The message needs a stickiness, and will need to be adopted once going beyond the early adopters. The context in which the message is seen is also vital to how it will be received. To succeed in spreading the message, not only intuition is needed, but that intuition should be tested. <br/>These are some of the ideas explored in the 280 page book. The book is a very easy read, and ought to be read by anyone wanting to influence people, among others marketers, managers, and politicians.
• Ovide Pomerleau: Add a description of this character.
• James Ramseur
• John Zenilman
• Lester Wunderman
• Emily Paley
• Brian Mullen
• Simon Wessely
• Kevin Kelly
• Angela Santomero
• Darrell Cabey
• Elizabeth Lorch
• Snuffy
• Mr. Jacobs
• George Kelling
• Howard Friedman
• Joan Ganz Cooney
• Donald Moine
• Walker
• Owen Baxter
• Lee Smith
• William Dawes
• Lenny Bruce
• Tom Brokaw
• Robert Heinlein
• DeeDee Gordon
• Gaetan Dugas
• Lillian Rubin
• Donald H. Rubinstein
• Daniel Batson
• Geoffrey Moore
• Alice Wilder
• Judith Harris
• Kitty Genovese
• William Condon
• David P. Phillips
• Geoffrey Lewis
• Ellen Markman
• Philip Zimbardo
• Carol Fleisher Feldman
• Barry Allen
• Gerald Lesser
• John Wesley
• Bobby Hunsicker
• Jim Buckley
• Daniel Wegner
• Allan Collins
• Robin Dunbar
• Hugh Hartshorne
• Jim Henson
• Howard Levanthal
• Saul Shiffman
• Jack Henningfield
• Andy Williams
• David Hackett Fischer
• Isaac Asimov
• Mildred Knopf
• Bibb Latane
• John Darley
• Neal Gross
• Bill Gross
• Barbara N. Flagg
• Ken Futernick
• Pam P.
• Arthur C. Clarke
• Walter Mondale
• Stanley Milgram
• James Earl Jones
• George Gershwin
• Kevin Bacon
• Rod Steiger
• Maggie
• Oscar
• Anna
• Ira Gershwin
• Billy G.
• Jacob
• Sadler
• Granovetter
• Sima
• Kermit
• Rudolph Giuliani
• Carl

Quotes edit see section history

• “Six degrees of separation doesn't simply mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those few.”

  Malcolm Gladwell

• “The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.”

• “In a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people—Salesmen—with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word of mouth epidemics as the other two groups.”

• “The Law of the Few says that there are exceptional people out there who are capable of starting epidemics. All you have to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”

Setting & Locations edit see section history

• Baltimore
• Boston
• Chicago
• Lexington, Kentucky
• Los Angeles
• Micronesia
• New York City
• Omaha
• Philadelphia
• San Diego

Organizations edit see section history

• CDC: Centers for Disease Control

First Sentence edit see section history

Table of Contents edit see section history

Glossary edit see section history

• tipping point: the levels at which the momentum for change becomes unstoppable.
• connectors: the people who "link us up with the world ... people with a special gift for bringing the world together."
• mavens: "information specialists", or "people we rely upon to connect us with new information."
• stickiness factor: the specific content of a message that renders its impact memorable

Themes & Symbolism edit see section history

• Social Psychology: Takes a look at the effects of early adopters and "connectors" and how a product/service goes from narrow adoption to wide adoption.
• Epidemiology: Galdwell describes the three factors of an epidemic: The Law of the Few, The Stickiness Factor, and The Power of Context.
• Success: Describe this theme.

Series & Lists edit see section history

Authors & Contributors edit see section history

1. Malcolm Gladwell (Author)

Other Contributors:

1. Little Brown (Publisher)
2. Sabina Dorneanu (Translator)

First Edition edit see section history

Classification edit see section history

• Library of Congress: HM1033 .G53 2002
• Dewey: 302

Notes for Parents edit see section history

Topics of interest to adults.

Subjects edit see section history

• Books › Business & Investing › Marketing & Sales › Marketing
• Books › Health, Mind & Body › Psychology & Counseling › Social Psychology & Interactions
• Books › Nonfiction › Social Sciences › Sociology
• Books › Business & Investing › Marketing & Sales › Advertising

Links to Supplemental Material edit see section history

• Gladwell Dot Com: Malcolm Gladwell's Official Website.

More Books Like This edit see section history

Books That Cite This Book edit see section history

Books Cited by This Book edit see section history