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Description
This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the... read more
Ridiculously Simplified Synopsis
Summary
Tipping points are "the levels at which the momentum for change becomes unstoppable."<1> Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point."<2> The book seeks to explain and describe the "mysterious" sociological... read more (warning: may contain spoilers)
Cast of Characters/Important People
Memorable Quotes
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“Six degrees of separation doesn't simply mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those few.”
Malcolm Gladwell
First Sentence
In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis.
Table of Contents
Introduction
Chapter 1: The Three Rules of Epidemics
Chapter 2: The Law of the Few: Connectors, Mavens, and Salesmen
Chapter 3: The Stickiness Factor: Sesame Street, Blue's Clues, the Educational Virus
Chapter 4: The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime
Chapter 5: The Power of Context (Part Two): The Magic Number One Hundred and Fifty
Chapter 6: Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette
Chapter 8: Conclusion: Focus, Test, and Believe
Afterword: Tipping Point Lessons from the Real World
Endnotes
Acknowledgements
Index
Glossary
- tipping point: the levels at which the momentum for change becomes unstoppable.
- connectors: the people who "link us up with the world ... people with a special gift for bringing the world together."
- mavens: "information specialists", or "people we rely upon to connect us with new information."
- stickiness factor: the specific content of a message that renders its impact memorable
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