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Description
This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the... read more
Ridiculously Simplified Synopsis
Summary
Tipping points are "the levels at which the momentum for change becomes unstoppable."<1> Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point."<2> The book seeks to explain and describe the "mysterious" sociological... read more (warning: may contain spoilers)
Cast of Characters/Important People
First Sentence
In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis.
Table of Contents
Authors & Contributors
- Malcolm Gladwell (Author)
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