The Tipping Point (2000) (edit title/settings)

• Rated 0 stars

“Helps you see how products and social changes catch on. ”

• Rated 5 stars

“I got this book first on audio, and was so taken with Malcom Gladwell's presentation that I read the paperback, and have re-played the audio version over seven full times. This book discusses the phenomenon of epidemics, and describes the dynamic of trends across several life situations. The first time I was enlightened, and every time I listen again I learn something new. Anyone can gain from this book, as several functions in life closely mimic basic epidemic properties. The people types described in The Tipping Point show what roles people play in the way behaviors and messages are shared amongst us. As a business tip, it is a great resource for character insight on how to find great people, customers, and what qualities to identify and appreciate in people.”

• Rated 3 stars

“The Tipping Point is a book about how trends happen. Using the science of epidemics, the author shows how small actions at the right time and in the right place can create a "Tipping Point" for a product or any kind of social epidemics.

The book tells us about how ideas spread and reach the mass. Gladwell explains it in three rules:

The Law of The few , where Connectos, Mavens and Sales people star the word-of-mouth epidemics. It also points out the fact of six degrees of separation in relationship and how it is connected with social epidemics. However, this concept doesn't mean that we're linked in six steps, but a very few people are linked to everyone else, and everyone else is linked through them.

The Stickiness Factor , which means that the more changes you make when presenting information, the better sticky it will be.

The Power of Context , which points out that we are influenced by our surroundings and the people around us.

What strikes me most about this book is how changing the size of a group can make it more receptive to ideas. This is what Malcom Gladwell calls, The rule of 150, which remarks that most people can have about 150 "real" social relationships.

The book has digestive chapters with catching tittles for the reader like marketing slogans, but, in my opinion, it is a bit repetitive in the idea presented and fails in having enough cohesion and credibility.

All in all, it is well worth reading if you are eager for facts and anecdotes.”

• Rated 5 stars

“Absolutely fascinating. Gladwell has a way of taking what could be a dry subject and making it riveting.”

• Rated 0 stars

“An interesting look at how fads and epidemics start and flourish. If you could take his theories and turn them into a predictive model, there would be endless ways to make money!”

• Rated 0 stars

“I liked how the author characterized people as "Connectors", "Mavens" and "Salesmen". But I believe that it is easier to pass judgment on the actions of the past than to predict if a strategy would be a success or a failure. Still, this book is a good read..”

• Rated 0 stars

“Very good book. Here are my notes: Put paper 50times distance to the sun Epileptic kid, if one sees it 80% help, if there are 4 people 30% helps Milgram in 1960 sent a package to nebrtaska and reached broker in 6 steps, but half were sent through 3 of them this are the connectors Maven, yiddish for one who accumulates knowledge, they know everything Lexus in 1990 had to recall the ls400for two minor problems. They called each owner, filled tank, washed car, flew to alaska Stickness factor when students were invited to atetanus vaccine no one came until the map was attached Context crime dropped in new york when they fixed the broken windows a theory by two criminologists 150people is the ideal maximum for a genuine social relationship Epidemic in 1999 in belgium 42kids who drank coke went to the hospital. It was cokes biggest recall in 113yrs in antwerp, contaminated carbon dioxide was use on one batch. They can cause illness but at 1000levels. At that level simply give bad smell of rotten egg. And the kids who fell ill didn't even drink coke that day In 1975 245kids were given for adoption in colorado and followed for years. The other 245grew with their parents and developed similar personality and intellectual skills but the adopted didn't no relationship vs someone from the street. Environment plays half and genes half children of immigrants don't have an accent ”

• Rated 0 stars

“"Connectors", "Mavens" and "Salesmen" are the human archetypes critical to the success of social and marketing epidemics. While ideas can be contagious, and "sticky", these types of people, operating through the "Law of the few" make the crucial difference in whether an idea takes hold and rapidly spreads rapidly, deeply and broadly in social groups, or dies a quiet death. The book ties these ideas together while discussing events as varied as Paul Revere's ride, teen cigarette smoking, Micronesian suicide trends, New York fashion trends, and rumors of Japanese spies in New England villages during WW II. A great read.”

• Rated 4 stars

“I have a newer perspective on so many things now. Must read !”

• Rated 0 stars

“Sends you close to the edge - save your time call me for the 3 key points if you're considering reading it :)”