The World Is Flat: A Brief History of the Twenty-first Century
 

The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century

by Thomas L. Friedman

Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it... (read more)

Top tags: globalizationbusinesseconomicsnon-fictionnonfiction (all tags)

 

Member Reviews

  • jmadigan
    3 of 3 members found this review helpful.
    • Rated 2 stars

    The world is flat, but this book is not. It's Thomas Friedman's ginormous examination of globalization and the forces that drive it, starting with the end of the last century and continuing up to about 2:15 yesterday afternoon. The book traces the antecedents and consequences of global communication, outsourcing, and exportation of culture in the last few years, with an eye for excrutiating detail. Friedman is overly fond of creating supurfluous terminology for the sake of creating supurfluous terminology ("The 10 Flateners", "Steroids", "The Great Convergance" etc.) but he's nothing if not thorough. It was kind of interesting to see a big picture examination of the events and trends that I lived through --and to some extent participated in. Things like the explosion of telecommunications, the growth of the Internet, the dot com boom and bust, the proliferation of cell phones, and the love/hate relationship America has developed with outsourcing. It's neat to see how all these pieces (supposedly) fit together and fed off of each other to produce some kind of man-eating jigsaw puzzle.

    Unfortunately, Friedman is a better researcher than he is writer. The World is Flat positively creeps along like a melting glacier, and its narrative is only rarely infused with any kind of character, whit, or entertainment. The author has this awful habit of repeating anecdotes and points ad nauseum, as if their repitition will bring him some kind of credence that's otherwise missing. Did you know that India is becoming a high-tech center for outsourced jobs that can be done more cheaply there? Also, India is becoming a high-tech center for outsourced jobs that can be done more cheaply there. In India, outsourced jobs that can be done more cheaply there are building a high-tech center. In India, outsourced jobs high tech purple monkey dishwasher. It just goes on and on and on and on. I get it! Move on, Friedman.

    So as interesting as parts of it are, I can't really recommend The World is Flat, and I'm not even going near the book's shortcomings as a (one-sided) critique of globalization. If you really want the quick-and-dirty version of the book, the Wikipedia entry has decent summaries of each chapter.

    jmadigan wrote this review Monday, July 16 2007. ( reply | permalink )
  • Doug L
    2 of 2 members found this review helpful.
    • Rated 0 stars

    Probably the best book ever written. If this doesn't motivate you, nothing will.

    Doug L wrote this review Wednesday, January 23 2008. ( reply | permalink )
  • James B
    1 of 1 members found this review helpful.
    • Rated 4 stars

    Writing this review proves Mr. Friedman's point in his thought-provoking book, "The World is Flat." One of the things flattening the word, drawing people across the world together in a more level platform for collaboration and competition, is the ability of more and more people to create their own digital content and upload it on the internet to be accessible by the rest of the world (like wikipedia, or this review). Mr. Friedman is an excellent journalist and his book is full of wonderful observations of how modern information and communication technology have changed the world in a fundamental way over the last few years. His observations are the kind of things Alvin and Heidi Toffler have been predicting since the 1980's - what they called the Third Wave, Tom Friedman calls Globalization 3.0. The important thing to take away from the book is that this change is, to a large, extent inevitable and it is important for us as a society to recognize it and adapt to it. The new, flat world comes with dangers (increased collaboration among terrorists), uncertainty (changing labor force and job landscape), but also great opportunity to innovate and collaborate on a global scale. Unfortunately, Friedman's policy recommendations for government are nothing more than re-hashed 15 year old, center-left talking points (capitalism and free trade, but with increase federal funding for education and research, universal healthcare, and environmentalism). He does little more than hint at the fundamental political realignment that must occur for our politics to meaningful, as described by the Tofflers (see my review of Creating a New Civilization: The politics of the Third Wave). Nonetheless, his journalism is thorough and informative and his observations on how and why the world has changed and is changing will be helpful to any citizen trying to make sense of the Information Age. Do yourself a favor and read this book!

    James B wrote this review Saturday, December 8 2007. ( reply | permalink )
  • anand n
    1 of 1 members found this review helpful.
    • Rated 5 stars

    An insightful book on how globalization has made the world interconnected. Thomas Friedman - the Pulitzer Prize winning New York Times columnist - does a good job of tying all the separate threads of today's complex world into a cohesive book. The only thing missing is the geo-political implications of this on nation-states.

    anand n wrote this review Thursday, November 1 2007. ( reply | permalink )
  • Jeff C
    1 of 1 members found this review helpful.
    • Rated 5 stars

    Absolutley outstanding...reality as it is in the business world today...the little guy can play just like a big corp...and the big corp better play just like a little guy...the internet and www has made the business playing field (and all other 'life' fields) flat. And the book doesn't end with just that! You have to read the 2006 updated version. Where Friedman takes the story is nowhere close to what you expect. It's a long read...but the last couple of hundred pages, well ya gotta read it.

    Jeff C wrote this review Sunday, October 28 2007. ( reply | permalink )
  • heartthrobharry
    1 of 1 members found this review helpful.
    • Rated 0 stars

    One, who lives in 21st century, must read this book to understand the terms like globalisation, outsourcing,insourcing etc. Though i have not read it yet but i would like to prefer it for reading.

    heartthrobharry wrote this review Sunday, October 28 2007. ( reply | permalink )
  • Pinky M
    1 of 1 members found this review helpful.
    • Rated 0 stars

    This is a must read book! It awakens you to highly techological advances that have happened which really changed the way business is done. I don't have IT background and yet the book was simple enough to drive the point and exciting enough to hook me into finishing it. The book influenced me to improve and continue to learn.

    Pinky M wrote this review Friday, October 26 2007. ( reply | permalink )
  • Kelly
    1 of 1 members found this review helpful.
    • Rated 3 stars

    Sometimes less is more. I wish Friedman would've kept this in mind when writing this book. His research is superb. His explanation of globalization and the impact it has on our economy makes this book a must-read for all. Unfortunately, due to the size of this book (it's a dense 470 pages), I think he limited his audience to those already interested in the economy....to those that probably already have an understanding of globalization and how it will impact us and future generations. I fear he'll miss the audience that could benefit most. My advice? At least read the first couple of chapters. The remander of the book is the same story, different countries.

    Kelly wrote this review Monday, July 23 2007. ( reply | view 1 replies | permalink )
  • John H
    • Rated 3 stars

    1. While Tom Friedman was in Bangalore, my family and I were in Delhi working with new leaders of campus ministries from India, Thailand, Nepal, Korea, Mexico, Kenya, and the USA. While Tom Friedman was busy writing for the New York Times, he claimed to have been sleeping or “otherwise engaged.” Well, his previous book the “Lexus and the Olive Tree” is what he claims led him off the trail of globalization. Friedman has reduced much of our previous discussion about Modernity to simple stratas of globalization. Globalization 1.0 began with Columbus. Gobalization 2.0 began around 1800 led by the multinational companies searching for markets and labor. Global markets began, but now the forces that flatten the world, or “level the playing field”, have really begun to shape the destinies of all of us.

    2. Major Dates at the End of 20th Century – The internet, e-commerce, and other forces have launched us into globalization 3.0. We have gone from small world to tiny. Now the major players are no longer multinational corporations, but every individual can now join the global competition and opportunities of the day. Now the West is no longer the great force in globalization; the forces that are flattening and shrinking the world are empowering individuals around the world, including those in remote and traditionally un-developed countries.

    3. A friend and former Youth With A Mission staff person in Madison, WI returned from Chennai a few years ago with exciting vision for a new web development business. That business sells sites in the USA, but it has a back room with web designers in Chennai. This flattened world is readily available. My first web domain and site, www.haystack.org, was launched in 1995. The world has rapidly changed, and the capacity to communicate with my international team is easier and more accessible than ever before. Our next international committee meeting is next week with members gathering from India, Korea, Kenya, and five US states. The past four of our board meetings have been online with web conferencing software drawing together members from five US states. The world truly is flat and our ministry is getting on board with these technological changes as soon as they become available. In 2001, we had an international conference gathering people from S. Africa, Ghana, Kenya, and Egypt through simultaneous video conferencing for four days. Yes, we had difficulty, but with our minimal resources the conference did work much of the time where other major corporations with expansive resources had failed.

    4. Today young people in Thailand or India has just as much opportunity to connect to this amazing new flat world, Globalization 3.0, and create new industries. It’s completely reasonable to believe that the next big technological advance will not come from a major international corporation, but from a young genius at an internet café in Malaysia or through an open source platform developed by two young computer programmers in Kenya.

    5. The internet fever and the stock market boom created incredible optimism in telecom companies. Friedman said they didn’t consider the demand and they supplied the world with fiber-optic cables. The bubble burst, but the hardwire cables remained at pennies on the dollar. This crazy period changed the world with new flattened competition, only the result was more flattening than anyone imagined. The oversupply created price wars with a great boon to consumers. This flattening made competition even better, and broke down regional differences.


    6. The failure of the 1996 telecom information act left many US households out of the loop. Businesses were wired, but homes were not in the US. India had a better access to the new information super-highway than did the average American. This is how Friedman points out how the flat world for those who get it right. If governments don’t get it right for their citizens, the flat world accessibility will put those citizens outside the realm of participation.

    7. The world of communications and collaboration is changing fast and that presents us with unfrequented opportunities. But the train is leaving the station and we will need to run fast to catch it. Communication between individuals across cultural and geographic boundaries has become easy. Friendships, partnerships, ministry, and prayer can be sustained to some degree through this new flat world.

    8. The good news is that technology has opened new vistas of communication and broken down centuries old barriers to the gospel. “The Information Age is boundary blind,” O’Brien writes, “There are no unique continental or regional areas identified exclusively as ‘mission fields’.”

    9. Our participation in the flat world as missions and ministries does not just happen. We need to step into this as “spiritual flatteners”. I will report more at out next meeting, so do come prepared. Remember, God has been speaking to us over the past two years about the value of communications and over the past three years about healing our nervous system. I believe He is presenting us with both opportunities and tools to do exactly that, but we will have to commit to take a lead in this. It cannot be left to writers, researchers and IT buffs.

    10. This new platform; ‘It is a global, Web-enabled platform for multiple forms of collaboration. This platform enables individuals, groups, companies, and universities anywhere in the world to collaborate -- for the purposes of innovation, production, education, research, entertainment, and, alas, war-making -- like no creative platform ever before. This platform now operates without regard to geography, distance, time, and, in the near future, even language. Going forward, this platform is going to be at the centre of everything. Wealth and power will increasingly accrue to those countries, companies, individuals, universities, and groups who get three basic things right: [1] the infrastructure to connect with this flat-world platform, [2] the education to get more of their people innovating on, working off of, and tapping into this platform, and, finally, [3] the governance to get the best out of this platform and cushion its worst side effects.” (2005:205)

    John H wrote this review 10 days ago. ( reply | permalink )
  • Tara J
    • Rated 5 stars

    The most inspiring book I have read in a long time. If you want to feel empowered, read this book. A book that every small business owner and entrepreneur/innerpreneur should read.

    Tara J wrote this review 10 days ago. ( reply | permalink )
Displaying 1-10 of 248 reviews
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