From Madison Avenue to Wall Street to the halls of academe, Catherine Kaputa perfected her ability to market products, places and companies. She first learned brand strategy from Al Ries and Jack Trout at Trout & Ries Advertising, then led the award-winning “I Love New York” campaign at Wells, Rich, Greene. For over ten years she was SVP, Director of Advertising and Community Affairs at Citi Smith Barney, and she taught branding and advertising at New York University, Stern School of Business.<!--StartFragment-->
Yet Catherine has discovered that the most important application for marketing is not products, places and companies, it’s for individuals to market themselves – it’s YOU. <o:p xmlns:o="#unknown"> </o:p>
That’s why Catherine launched SelfBrand LLC, a New York City-based personal branding company and wrote the award-winning book, U R a Brand, How Smart People Brand Themselves for Business Success.<o:p xmlns:o="#unknown"> </o:p>
<o:p xmlns:o="#unknown"> 
</o:p>
Whatever your vision of success is, you’ll need to apply the ideas in Catherine Kaputa’s book, U R a Brand!, winner of the Ben Franklin award for Best Career book 2007.You will see through vivid case study examples how to apply branding principles for your most important product – YOU. (www.urabrand.com)
Some of the praise U R a Brand! has received:
<!--StartFragment-->
“The idea of self branding is Not Optional in today’s insecure world of commerce. U R A BRAND! is an excellent and welcome addition to the all too small library on the subject.”<o:p xmlns:o="#unknown"> </o:p>
-Tom Peters<o:p xmlns:o="#unknown"> </o:p>
<o:p xmlns:o="#unknown"> </o:p>
“There’s an old proverb that says ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self branding shows you how to be the diner and not the entrée.”<o:p xmlns:o="#unknown"> </o:p>
-Jay Conrad Levinson, author of “Guerilla Marketing” series of books.<o:p xmlns:o="#unknown"> </o:p>
<o:p xmlns:o="#unknown"> </o:p>
“Catherine Kaputa has written an excellent complement to our book, High Visibility. We talk about how the celebrity industry helps create celebrities, and Catherine talks about how any person can bootstrap themselves into visibility.”<o:p xmlns:o="#unknown"> </o:p>
-Philip Kotler, Kellogg School of Management, Northwestern University<o:p xmlns:o="#unknown"> </o:p>
<o:p xmlns:o="#unknown"> </o:p>
“Al Ries and I once wrote a book about personal positioning called <o:p xmlns:o="#unknown"> </o:p>
Horse Sense, I can honestly say that "You are the brand" could be more <o:p xmlns:o="#unknown"> </o:p>
helpful than our book. So, obviously, it's worth reading.”<o:p xmlns:o="#unknown"> </o:p>
-Jack Trout, author of Trout on Strategy, president of Trout & Partners<o:p xmlns:o="#unknown"> </o:p>
<o:p xmlns:o="#unknown"> </o:p>
Published by Davies-Black, hardcover, April,2006ISBN 10: 0891062130, ISBN13: 9780891062134<!--EndFragment-->
<o:p xmlns:o="#unknown"> </o:p>
<!--EndFragment-->
