Jack Trout (edit name/settings)

Bibliography

1. (2001)

   Big Brands Big Trouble: Lessons Learned the Hard Way

2. (2000)

   Differentiate or Die : Survival in Our Era of Killer Competition

3. (1994)

   The 22 Immutable Laws of Marketing

4. The New Positioning: The Latest on the World's #1 Business Strategy

5. A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius