JONATHAN SALEM BASKIN is the principal of Baskin Associates. He has led some of the most successful marketing campaigns in recent history, working with Nissan, Blockbuster, Apple, and GE. He speaks extensively on marketing panels and runs the highly popular marketing blog, Dim Bulb.
Read an excerpt of Branding Only Works on Cattle here: http://www.hachettebookgroupusa.com/175F84D94527422D9E6CD116B279F58B.htm
