Roger D. Blackwell (edit name/settings)

Bibliography

1. (2004)

   Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

2. (2001)

   Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here

3. (1997)

   From Mind to Market: Reinventing the Retail Supply Chain

4. Contemporary Cases in Consumer Behavior

5. Cases in Marketing Management and Strategy (Dryden Press series in marketing)