Alan R. Andreasen (edit name/settings)

Bibliography

1. Social Marketing in the 21st Century

2. Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

3. Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (Jossey Bass Nonprofit & Public Management Series)

4. Cheap but Good Marketing Research

5. Strategic Marketing for Non-Profit Organizations (7th Edition)