Fred WIERSEMA's Books

Books by Fred WIERSEMA

• 

  

  • plan to read
  • reading now
  • I’ve read it
  • favorite
  • want to own
  • own it
  • remove book

  The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

  by Michael Treacy, Fred WIERSEMA

  Paperback, published in by Basic Books

  Show other editions

• 

  

  • plan to read
  • reading now
  • I’ve read it
  • favorite
  • want to own
  • own it
  • remove book

  Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together

  by Fred WIERSEMA

  Hardcover, published in by Knowledge Exchange

  Show other editions

• 

  

  • plan to read
  • reading now
  • I’ve read it
  • favorite
  • want to own
  • own it
  • remove book

  The New Market Leaders: Who's Winning and How in the Battle for Customers

  by Fred WIERSEMA

  Paperback, published in by Free Press

  Show other editions

• 

  

  • plan to read
  • reading now
  • I’ve read it
  • favorite
  • want to own
  • own it
  • remove book

  Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series)

  by Rosabeth Moss Kanter, Fred WIERSEMA

  Hardcover, published in by HarperBusiness

  Show other editions