Frank Rose (edit name/settings)

Frank Rose is the author most recently of The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, published in the U.S. and the U.K. by W.W. Norton. As a contributing editor at Wired for more than a decade, he has written extensively about the intersection of media and technology, covering such topics as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, and the posthumous career of Philip K. Dick in Hollywood. He also contributes to Wired’s Epicenter blog and to his own blog on the future of narrative, Deep Media.

Before joining Wired in 1999, Frank worked as a contributing writer at Fortune and as a contributing editor at Esquire. His 1989 best-seller West of Eden, about the ouster of Steve Jobs from Apple, has recently been republished in an updated edition. Among his other books is The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood. He lives in the East Village of Manhattan, where he got his start covering the punk scene at CBGB for The Village Voice.