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Overview edit
Bibliography
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(2002)
Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
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(2001)
E-Commerce
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(1998)
Harvard Business Review on Strategies for Growth (Harvard Business Review Paperback Series)
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The Coming Battle for Customer Information
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Cases in E-Commerce
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Jeffrey F. Rayport is founder and chairman of Marketspace LLC, a strategic advisory practice that works with leading companies to radically reinvent how they interact with and relate to customers. Marketspace is a unit of Monitor Group, a premier strategy consulting firm.
Rayport focuses his consulting, research, and speaking on the opportunities for businesses to drive transformational growth through innovative strategies to enhance customer engagement, particularly in information-intensive industries such as media and entertainment, retail, and financial services. With co-author Bernard J. Jaworski, Rayport has published a series of leading MBA-level textbooks on strategy in the networked economy with McGraw-Hill/Irwin (including e-Commerce, Cases in e-Commerce, and Introduction to e-Commerce), and, most recently, a bestselling business book on integrating multi-channel customer experiences, Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers (HBS School Press).
Previously a faculty member at Harvard Business School, Rayport developed and taught the first graduate-level e-commerce course in the United States. He introduced his course, "Managing Marketspace Businesses," as a second-year MBA elective in 1994 focused on technology-based services; the course enrolled more than a thousand MBA students during his time at the School. In developing it, Rayport authored over a hundred HBS case studies. Business plans produced by students resulted in dozens of high-tech start-ups, including Yahoo! Prior to his leave, Rayport became the School's only faculty member ever voted Outstanding Professor three times by the HBS Students Association. Rayport continues to teach in executive programs at the School.
Prior to joining the faculty, Rayport was a reporter for Fortune magazine, a telecommunications analyst for Nikko Securities, and a principal of the Winthrop Group, a consulting firm specializing in the history of business and technology. His writing has appeared in a variety of publications, including Business Week, CIO Magazine, Financial Times, Fast Company, Forbes.com, Harvard Business Review, MarketWatch, McKinsey Quarterly, Optimize, and Strategy & Business, among others. He has appeared as a business commentator on public television and radio, including "The Lehrer NewsHour" on PBS and "Marketplace" and "The Connection" on public radio.
Rayport earned an A.B. from Harvard College, an M.Phil. in International Relations at the University of Cambridge (U.K.), and an A.M. and Ph.D. in the History of American Civilization at Harvard University. He has served as a director of several public and private corporations; current directorships include Andrews McMeel Universal; GSI Commerce (NASDAQ:GSIC); International Data Group; and Valueclick (NASDAQ:VCLK). He also serves on the advisory boards of advertising agency Crispin Porter + Bogusky and public relations firm Brodeur (a unit of Omnicom Group; NYSE: OMC). In addition, he is a trustee of the Peabody Essex Museum in Salem, MA; a director of the Nantucket Preservation Trust in Nantucket, MA; and a director of From the Top (a classical music program distributed in the United States by National Public Radio) in Boston, MA.
http://www.marketspaceadvisory.com/team.html
Rayport focuses his consulting, research, and speaking on the opportunities for businesses to drive transformational growth through innovative strategies to enhance customer engagement, particularly in information-intensive industries such as media and entertainment, retail, and financial services. With co-author Bernard J. Jaworski, Rayport has published a series of leading MBA-level textbooks on strategy in the networked economy with McGraw-Hill/Irwin (including e-Commerce, Cases in e-Commerce, and Introduction to e-Commerce), and, most recently, a bestselling business book on integrating multi-channel customer experiences, Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers (HBS School Press).
Previously a faculty member at Harvard Business School, Rayport developed and taught the first graduate-level e-commerce course in the United States. He introduced his course, "Managing Marketspace Businesses," as a second-year MBA elective in 1994 focused on technology-based services; the course enrolled more than a thousand MBA students during his time at the School. In developing it, Rayport authored over a hundred HBS case studies. Business plans produced by students resulted in dozens of high-tech start-ups, including Yahoo! Prior to his leave, Rayport became the School's only faculty member ever voted Outstanding Professor three times by the HBS Students Association. Rayport continues to teach in executive programs at the School.
Prior to joining the faculty, Rayport was a reporter for Fortune magazine, a telecommunications analyst for Nikko Securities, and a principal of the Winthrop Group, a consulting firm specializing in the history of business and technology. His writing has appeared in a variety of publications, including Business Week, CIO Magazine, Financial Times, Fast Company, Forbes.com, Harvard Business Review, MarketWatch, McKinsey Quarterly, Optimize, and Strategy & Business, among others. He has appeared as a business commentator on public television and radio, including "The Lehrer NewsHour" on PBS and "Marketplace" and "The Connection" on public radio.
Rayport earned an A.B. from Harvard College, an M.Phil. in International Relations at the University of Cambridge (U.K.), and an A.M. and Ph.D. in the History of American Civilization at Harvard University. He has served as a director of several public and private corporations; current directorships include Andrews McMeel Universal; GSI Commerce (NASDAQ:GSIC); International Data Group; and Valueclick (NASDAQ:VCLK). He also serves on the advisory boards of advertising agency Crispin Porter + Bogusky and public relations firm Brodeur (a unit of Omnicom Group; NYSE: OMC). In addition, he is a trustee of the Peabody Essex Museum in Salem, MA; a director of the Nantucket Preservation Trust in Nantucket, MA; and a director of From the Top (a classical music program distributed in the United States by National Public Radio) in Boston, MA.
http://www.marketspaceadvisory.com/team.html
