A manager focused on the business of media on digital platforms, Ribeiro has since 2008, been the director of the Multimedia Business of the Controlinveste group. Previously, he managed for eight years the Internet business unit of Cofina Media group, where he made economically feasible the digital projects of the publishing group. Between 1997 and 2002, he worked as a consultant to the Secretary of State of Social Communication for the digital area. He founded, in 1995, the website A Telefonia Virtual, that during the seven years of its existence was the reference for the Radio industry in Portugal.
He is an ambassador for Portugal in the only worldwide association of professionals and leaders in the operations and technology of on-line advertising – AdMonsters. He regularly writes opinion articles for Diário de Notícias and Meios & Publicidade.
Invited teacher at the following Universities: Universidade Católica, Universidade Lusófona, EGP – University of Porto Business School, ISLA-Laureate International Universities and Real Madrid International School.
Holds a degree in Economy from the Catholic University of Lisbon, where he also completed an advanced course on Management of Technology Companies, as well as a post-graduate course on Media and Entertainment Management.