John Butman (edit name/settings)

Bibliography

1. (2006)

   Payback: Reaping the Rewards of Innovation

2. (2003)

   Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

3. Grapevine : The New Art of Word-of-Mouth Marketing

4. Juran: A Lifetime of Influence

5. Treasure Hunt: Inside the Mind of the New Consumer