Bernd Schmitt (edit name/settings)

Bibliography

1. (2003)

   Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

2. (2001)

   Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

3. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

4. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

5. There's No Business That's Not Show Business: Marketing in an Experience Culture