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Overview edit
Bibliography
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(2000)
Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition
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(1998)
Send 'Em One White Sock and 66 Other Outrageously Simple Ideas from Around the World for Building Your Business or Brand
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(1996)
The New Maximarketing
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(1990)
The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Plume)
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Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy
Unbound edit
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I met Stan in the late '80s, and we eventually found ourselves on more than one conference speaking agenda together. Stan was consistently several steps ahead of the rest of the marketing community, seeing the changes before almost anyone else. I was always impressed by his energy and his generosity, as well as his vision. At 73 (I hope I'm correct in recalling this) he became chairman and ceo of McCann Relationship Marketing, a major direct marketing business. I remember calling him to tell him he was my hero, hired to head up a major business at age 73.
