David Meerman Scott (edit name/settings)

Bibliography

1. Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

2. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

3. World Wide Rave

4. Real-Time Marketing & PR: How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

5. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History