Books
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Bibliography

  1. (2008)

    Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System

  2. (2008)

    Principles of marketing

  3. (2006)

    B2B Brand Management

  4. (2003)

    Lateral Marketing: New Techniques for Finding Breakthrough Ideas

  5. (2003)

    A Framework for Marketing Management

See complete bibliography (53)

Personal edit

  • Legal name: Philip Kotler
  • Birthdate: May 27, 1931 (age 81)
  • Birthplace: Chicago, Illinois, US
  • Nationality: American
  • Gender: Male
  • Official Website: http://www.kotlermarketing.com/
  • Genres: marketing, business