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Regis McKenna's Books

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Books by Regis McKenna

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Real Time: Preparing for the Age of the Never Satisfied Customer

by Regis McKenna

Hardcover, published in by Harvard Business Press

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Relationship Marketing: Successful Strategies for the Age of the Customer

by Regis McKenna

Paperback, published in by Basic Books

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Total Access

by Regis McKenna

Hardcover, published in by Harvard Business Press

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The Regis touch : million-dollar advice from America's top marketing consultantRegis McKenna
The Regis touch : million-dollar advice from America's top marketing consultant

by Regis McKenna

Hardcover, published in by Addison Wesley Publishing Company

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Who's Afraid of Big Blue: How Companies Are Challenging IBM--And WinningRegis McKenna
Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning

by Regis McKenna

Hardcover, published in by Addison-Wesley

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