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Overview edit
Seth Godin (born July 10, 1960) is an entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. Godin is the author of 11 books; his "Free Prize Inside" was a Forbes Business Book of the Year in 2004, in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings. The Dip was a Business Week and New York Times bestseller.And Godin has called his free ebook Unleashing the Ideavirus the most "popular ebook ever written". In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told by in a novelized form.
Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3rd of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin crated a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book.
(from Wikipedia.org)
Bibliography
-
(2010)
Linchpin
-
(2008)
Tribes
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(2007)
The Dip
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(2006)
Small Is the New Big
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(2002)
Unleashing the Ideavirus
Personal edit
- Legal name: Seth Godin
- Birthdate: July 10, 1960 (age 51)
- Birthplace: , USA
- Nationality: American
- Gender: Male
- Official Website: http://sethgodin.com/
- Genres: Marketing, Online Marketing, Analytics, Omniture
Unbound edit
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Seth Godin (born July 10, 1960) is an entrepreneur, author and public speaker. Godin popularized the topic of permission marketing. Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings. The Dip was a Business Week and New York Times bestseller.And Godin has called his free ebook Unleashing the Ideavirus the most "popular ebook ever written". In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told by in a novelized form.
Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3rd of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin crated a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book.
(from Wikipedia.org)
Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3rd of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin crated a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book.
(from Wikipedia.org)
