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Bob Ong, or Roberto Ong, is the pseudonym of a Filipino contemporary author known for using conversational Filipino to create humorous and reflective depictions of life as a Filipino.
One reviewer notes (translated from the vernacular):
" Filipinos really patronize Bob Ong's works because, while most of his books may have an element of comedy in them, this is presented in a manner that replicates Filipino culture and traditions. This is likely the reason why his first book - and those that followed it, can be considered true Pinoy classics."
The six books he has published thus far have surpassed a quarter of a million copies.
The pseudonym Bob Ong came about when the author was working as a web developer and a teacher, and he put up the Bobong Pinoy website in his spare time. The name of the site roughly translates as "Dumb Filipino," used fondly as a diminutive term.<5> "Although impressed," Bob Ong notes, "my boss would've fired me had he known I was the one behind it." When someone contacted him after mistaking him as an actual person named Bob Ong, his famous pseudonym was born.<2> The site received a People's Choice Philippine Web Award for Weird/Humor in 1998, but was taken down after former President Joseph "Erap" Estrada was ousted after the Second People Power Revolution.