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ahsimons

ahsimons

has 5 followers and is following 6 people

"any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - david ogilvy.
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  • United States
  • member since February 25, 2007

Reviews

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  • Good to Great
    • Rated 5 stars

    One of the best books on management and leadership I've ever read.

    ahsimons wrote this review Wednesday, February 28, 2007. ( reply | permalink )
  • Brand Leadership: The Next Level of the Brand Revolution
    • Rated 0 stars

    David Aaker, the king of branding, provides a great theoretical framework for understanding brand development and management. A 'must-have' if you have anything to do with branding.

    ahsimons wrote this review Wednesday, February 28, 2007. ( reply | permalink )
  • Networlding : building relationships and opportunities for success
    • Rated 5 stars

    The authors contend that most people shy away from networking because they it feels one-sided, with one person using another as a human rung to get to someone thats *really* important. This book explains how networking should really be conducted---and suprise, when done the right way will help you professionally and is also fun!

    ahsimons wrote this review Wednesday, February 28, 2007. ( reply | permalink )
  • The Travels of a T-Shirt in the Global Economy
    • Rated 5 stars

    This book is so entertaining that it doesn't feel like you are getting a lesson in international trade. Although the author clearly supports free trade, the book does a great job of explaining the economic, cultural, political and human issues that impact this sensitive topic and will help you to form your own opinion

    ahsimons wrote this review Wednesday, February 28, 2007. ( reply | permalink )
  • Organizing Genius
    • Rated 5 stars

    Great Groups are creative collaborators that come together for a brief time to create something special says one of the best books ever written about creative collaboration. The classic "Organizing Genius: The Secrets of Creative Collaboration", written by Warren Bennis and Patricia Ward Biederman studies "Great Groups" throughout history. One such group is The Manhattan Project, which formed to develop an atomic bomb before Japan or Germany (who had made significant progress on one) during World War II. Other examples include the extraordinary efforts of hundreds of Disney artists to produce live action films, such as "Snow White," in the 1930's, the Palo Alto Research Center (PARC) who provided the inspiration for the development of the MacIntosh computer. According to "Organizing Genius," Great Groups hope to "make a dent in the universe," an exhortation made by Steve Jobs to the team developing the MacIntosh computer.

    Bennis shares 13 characteristics of Great Groups. One is that "every Great Group has a strong leader," banishes the notion by some that creativity flourishes in a nihilistic environment. Great creativity requires the inspiration, dedication, organization and discipline that a talented leader can provide.

    Another characteristic is that "Great Groups think they are on a mission from God." At the heart of every Great Group is a belief that they can change the world. The members of the Manhattan Project believed that the fate of the world was on their shoulders, but the task isn't as important as the belief of the group in its importance. Since any endeavor, from banding together to start and build a company, develop a winning campaign or raise funds for a worthy cause can be the inspiration for a great group, you will likely remember times that you, too, were part of a Great Group.

    Anyway, get the book; it's a quick read, entertaining and one of the best books there is on the principles of successful creative collaboration at work.

    ahsimons wrote this review Sunday, February 25, 2007. ( reply | permalink )