“It's always difficult for a book on emerging technologies and marketing strategies not to be out-of-date as soon as it is published, but Dushinski has crafted a useful guide of best practices that will remain relevant as this field matures. The handbook also has an accompanying online resource guide to house additional information as it is developed or changes.
One of the most refreshing aspects of the book is that it is not sales material. Much information found online related to mobile marketing is published by a vendor and often speaks to the benefits of their particular services. In contrast, Dushinski offers a comprehensive, unbiased view of the current and future landscape.
The Mobile Marketers Handbook is enough to make anyone even slightly interested in the possibilities of mobile want to dig in and give a campaign a try, and provides the tools and resources to make it possible!”
Andrea H wrote this review Saturday, February 21 2009.
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